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Marketing and business development for the bicycle industry

Opening and facilitating untapped connections

Two decades of experience in the bicycle industry

Efficient and effective solutions for your marketing needs

Bike Connection Agency

About BIke Connection Agency

​Bike Connection Agency is born from several years of experience to bring marketing and business development solutions to the global bicycle industry. Our goal is to create value by opening and facilitating previously untapped connections. Want to know more? Get in touch with us using the links below.

THE BIKE CONNECTION PLATFORM

WHAT IS IT?

A turn-key solution for companies that want to maximise the value and the return of their PR activities, developed around events that host top global media and brands in strategic locations at key times of the year.

WHY DOES IT WORK?

Bike Connection events offer a pre-organized daily schedule for product presentations and testing, in a completely stress-free environment, with equal opportunities for everyone.

WHY IS IT DIFFERENT?

A Bike Connection event is more efficient, effective and ecological than the traditional solutions: either attending a mass event or organising and running your own media launch.

Want to know more about BCA?

Some interesting facts about us

65
BRANDS THAT HAVE TRUSTED US

600
PAGES OF COVERAGE (WEB AND PRINT)

1200
MINUTES OF YOUTUBE COVERAGE

17
BIKE CONNECTION EVENTS

Our Team

GIULIO NERI

GIULIO NERI

Co-founder

SIMON CITTATI

SIMON CITTATI

Co-founder

Born and raised in Rome, Italy, loving bicycle riding since my infancy. Close to graduation from engineering school I left my studies to pursue my passion for mountain bikes. All I wanted was a job that allowed me to harness my love for the sport combined to mastering the business side of it and to traveling. I worked in the industry ever since, firstly cutting my teeth in retail, and subsequently moving on to developing a sales network for the Scottish apparel brand Endura in Italy. I left that position after six years to become Promotions Manager of the cycling division of Alpinestars, and by that embraced a new challenge in marketing for another three years. Right now shaping a newborn business that I wanted to start for long…

Born and bred in Rome, Italy, with a background in communications and a passion for sports and writing. I gradually realized that writing stories for Italian magazine was a good funding scheme for my love of mountain biking, and when taking pictures fell into the equation, I realized it could become a job – albeit one you often had to explain twice. After years of multi-tasking around the world as an editor, photographer and World Cup team road manager, I moved to Germany to join the SRAM MTB marketing team. After four years I jumped across the pond, headed to Colorado Springs, USA, to become the Brand Communications Manager for RockShox. In July 2017 I’ve began a new chapter in my professional life, the one you are reading right now…

What can we do for your brand?

Clients

We’re pleased to have worked for the following brands providing our consultancy services and/or welcoming them to our Bike Connection events:

Hutchinson

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rapha

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Prologo

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SRAM

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syncros

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SR Suntour

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poc

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fulcrum

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Mitas

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fizik

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Wilier

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Rotwild

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leatt

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Giro

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NOX

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SQlab

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Pirelli

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Northwave

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YT

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Met

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WTB

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Crankbrothers

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MAXXIS

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yep

0

Appenninica

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Ridley

0

Nukeproof

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Cairn

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Marin

0

vast

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Yamaha

0

Kenda

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Hunt

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komoot

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canyon

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BMC

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ortlieb

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Vittoria

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Lazer

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Niner Logo

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arc8

0

muc off

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bell

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hope

0

Ducati

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kross

0

FSA_Black

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Rockshox

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Hebo

0

dainese

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Contact Us

If you would like to know more about what we do, please contact us using the form below:

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